Be Social, Be Valuable, Build Relationships – Alan Hennessy, Kompass Media – Part 2

Social Media Management - The Right Way

In our second interview with Alan Hennessy from Kompass Media we discuss further the power of Social Media Management for your business. In this Age of Information and with most of your customers and staff on Social Media, you need to be in the thick of it! Promote what you do but in an informative and helpful way and in a way that gets people talking about you in a positive light. The idea of Social Media for business is that you can increase your sales through ENGAGEMENT.

The biggest problem with Social Media Management today from a business standpoint is that people underestimate the power of it. The second problem is that people think it’s easy and that for example their 15-year-old son who uses Social Media everyday can run the family business Social Media in the same manner. There is a science method, a right way and a wrong way when it comes to successful and fruitful Social Media Management. Our guest, Alan Hennessey, can help and guide you to do just that.

Alan is the Head of Digital at Kompass Media, He is a Social Media Lecturer and Trainer, over 10 years experience in Digital Marketing, and has worked in association with various government initiatives in providing consultancy and strategies on social media.

In this Podcast (Part 2 of a 2 part interview), you will learn.

Alan’s greatest success story with a Restaurant in Ireland

Why you should get all your Staff involved in your Social Media outreach

What is Disruptive Imagery and why you should use it

How to build trust and brand advocacy

Timing – When to post and how to post

And more!

To get in touch with Alan, go to his website: www.kompassmedia.ie/

Music by www.bensound.com

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