To be successful in business, you have to be committed to lifelong learning and reading. In my last blog, I listed 5 books that are in my self-education curriculum, and I promised to give you the names of 5 more books you may want to include in your library.
Influence: The Psychology of Persuasion by Robert Cialdini.
In this classic, Dr. Cialdini shares research on several different aspects of influence we all wield in business and life. He goes into great depth about the use of authority and scarcity, as well as other methods of persuasion, citing research and sharing stories. It gives great insight into human behavior.
Verbal Judo by Dr. George Thompson.
Sales is about using language to persuade. Told in a narrative form, Dr. Thompson shows how we can use language patterns to influence others like a judo practitioner uses specific techniques to redirect an opponent’s energy. Being a black belt in Taekwondo, I love the parallels he draws between the martial arts and nonviolent persuasion.
See You At the Top by Zig Ziglar
What sales library would be complete without a book by the late, great Zig Ziglar? In “See You At the Top”, Zig gives a step by step plan to realize success in business and life. His emphasis on personal character forms the foundation for any serious sales person. I love his practical application and emphasis that “You can have everything you want, if you will just help enough people get what they want.”
Raving Fans by Ken Blanchard
Sales may get the money, but customer service keeps it coming in over and over again. Ken Blanchard uses a story of a young manager’s fictional journey to improve his department to illustrate simple principles about customer service. For example, if your customers are not complaining, are they happy? This quick read will give you keen insight to evaluate your level of customer service. It’s what I call, the sale after the sale.
I listed this book last because it has been the most foundational to my success in business. Did you know there are over 2000 references to money in the Bible? I personally read a chapter from the book of Proverbs everyday for guidance in business and in life. Whether you believe in God or not, you will still find this book a treasure of wisdom to achieve personal success.
What books are in your library? What has helped you achieve success? I’d love to know. Comment below and I may include them in my next list!